In today's polarized culture, all entrepreneurs and business executives need to recognize that trying to stay in the middle of the road in an attempt to appeal to as wide an audience as possible is a recipe for failure. They need to take a stand.
Taking a clear, committed and powerful stand is the most critical thing a business, charity or individual can do to become more effective and successful. The stand must be based on a philosophy, core values, vision and statement of purpose that all align.
This book will reveal an innovative process to get your business's brand clarified, organized and articulated in a compelling way. It offers readers a 5-P Expansion Sequence, a structural model consisting of Philosophy, Purpose, Psychology, Procedure and Prosperity. Nailing these 5 Ps is the foundation for the brand and the stand it is taking.
A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values.
Patrick Gentempo is the founder and CEO of Action Potential Holdings, Inc, and co-founder, CEO and host of Revealed Films, Inc. Often referred to as a 'Philosopher-Entrepreneur', he is a well-known and respected star in the world of health, wellness and business. His TEDx talk, 'Unleashing the Power of Philosophy', received spirited accolades. He has been featured in Forbes, and entrepreneurs and business leaders from around the world have been captivated by his presentations and interviews.
Websites- www.patrickgentempo.com, www.revealedfilms.com